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Opening times: 11 to 20 h
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26-28 June 2014


The advent and rise of new media such as the Internet and video games at the end of the twentieth century pushed television out of the spotlight of the media ecosystem. The resulting new environments forced classical media to adapt to the modern reality.

In light of new digital consumers, television has undergone a transformation. It has been necessary to develop a new strategy to maintain and increase viewer interest, which has led to what some researchers have dubbed ‘television's third golden age.’

This new golden age is closely linked to a fragmentation of the medium itself, with the emergence of new channels, and to the production of own content and a commitment to quality through television series that have proliferated extensively since the beginning of the twenty-first century and have changed television's outlook.

This conference offers an opportunity to review and analyse some of the fictions that have affected, currently affect, and will continue to affect the world of television. These series have left their mark on television’s recent history and created some of the small screen's most remarkable moments.

The conference contemplates the beginning of this period through one of the most critically-acclaimed series: The Sopranos; the current reality of a series that has slowly taken off thanks to good reviews and the fandom phenomenon: Breaking Bad; and, lastly, the future of television—online platforms (Netflix), the creation and distribution of content through new channels: House of Cards.


Thursday, 26th June

6.00 pm Fernando Castro Flórez. Do Not Miss It . [Fandom-Serials with the "Like" Syndrome]

7.00 pm  Toni de la Torre, Heisenberg & Company: The Antihero in Modern Series

8.00 pm Screening 


Friday, 27th June

6.00 pm Concepción Cascajosa Virino, Human Chemistry: Family Relationships in Breaking Bad

7.00 pm Víctor Hernández-Santaolalla, Western Society through Blue Sky: Why Should We Analyse Breaking Bad?

8:00 pm  Screening of “The Fly” (Breaking Bad, season 3, episode 10, 2010; original version with Spanish subtitles)


Saturday, 28th June

11.00 am Toni García Ramón, Netflix: The Peaceful Revolution

12.00 pm Patricia Fra López, The Ins and Outs of American Politics in Television: From The West Wing to House of Cards

1.00 pm Screening of “Happy Birthday, Mr. (Vice)President” (House of Cards, season 2, episode 1, 2014; original version with Spanish subtitles)


Fernándo Castro Flórez is a tenured professor of Aesthetics and Theory at the Autonomous University of Madrid and Member of the Review Committee for the Museo Nacional Centro de Arte Reina Sofía. He is also an art critic for ABC Cultural, the director of Cuadernos del IVAM and an independent exhibit inspector. Among other books, he has written Elogio de la pereza. Notas para una estética del cansancio (Julio Ollero Editor, 1992), Una verdad pública. Consideraciones sobre el arte contemporáneo (UAM, 2009), Mierda y catástrofe: síndromes culturales del arte contemporáneo (Fórcola, 2004) and Contra el bienalismo (Akal, 2012).

Toni de la Torre has worked as a television series critique for more than ten years and is considered a seasoned veteran and renowned expert in the field of serial fiction. He has written a variety of books on series and periodically gives academic talks on this topic. He has also participated in university courses and round table discussions on television. Additionally, he has served as a critic for newspapers like La Vanguardia and magazines such as TimeOut. He currently discusses them on the radio programme El món on RAC1, the premier Catalonian station, and on the television programme Arucitys, winner of the 2012 Ondas Award.

Concepción Cascajosa Virino holds a PhD in Audio-Visual Communication and is a tenured professor in the Department of Journalism and Audio-Visual Communication at the Carlos III University of Madrid (UC3M), where she currently heads the Master's Programme in Television and Film Scriptwriting. She is also the author of the books El espejo deformado: versiones, secuelas y adaptaciones en Hollywood (Universidad de Sevilla, 2006), De la TV a Hollywood: un repaso a las películas basadas en series (Arkadín, 2006) and Prime Time: las mejores series americanas (Calamar Ediciones, 2005). Additionally, she edited La caja lista: televisión norteamericana de culto (Laertes, 2007).

Víctor Hernández-Santaolalla holds a degree in Marketing and Public Relations from the University of Seville. He is currently a researcher in training in the Department of Audio-Visual Communication and Marketing and Literature at this university, where he is writing his doctoral thesis on the cognitive effects of electoral political marketing. He has published articles and chapters in books on television series, marketing, and propaganda. He recently coordinated the book Breaking Bad, 530 gramos (de papel) para serieadictos no rehabilitados (Errata Naturae, 2013).

Toni García Ramón is a journalist who got his beginnings writing about film in the Barcelona journal Punto H. He later solidified his experience in publications like MAN, Primera Línea, Quo, Woman, Fotogramas, Cinemanía, La Vanguardia and ABC, for which he has covered more than eighty film and television festivals around the world. He currently contributes, among other media, to El País, Esquire, Forbes, Jotdown, DON and Canal +. He describes himself as a fanatic of Barça, The Wire and baked sea bass.

Patricia Fra López is a tenured professor of American Literature in the Department of English Philology at the University of Santiago de Compostela. She specialises in American Literature and its relationship to film. Most notable among her publications is the monograph Cine y literatura en Francis Scott Fitzgerald: del texto literario al guión cinematográfico (USC, 2002). She has also written extensively on theatre and film—particularly on domestic violence in cinematographic versions of the work of Tennessee Williams—and participated in conferences on television, such as her talk titled Realidad y/o ficción: de The West Wing a John Adams. Análisis del subgénero presidencial en la televisión norteamericana reciente, in 2009.


TARGET AUDIENCE: This conference is geared toward students and professionals from the audio-visual field, as well as anyone interested in the topic.

ATTENDANCE AND AVAILABILITY: Attendance to all of the seminar’s activities will be free subject to available seats. To obtain the certificate of attendance you will need to register and participate in at least 75% of sessions.

REGISTRATION: Those interested can register via the CGAC website, by sending an email to, or by calling 981 546 623. Please remember to include your full name, academic background, area of work or interest, email address and telephone contact number.

DIRECTION: Luis R. Lemos

COORDINATION: Cristina Trigo

Rúa Valle Inclán, 2
15703 Santiago de Compostela
Ph.: (+34) 981 546 619